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Social Search Engine: Houston Entrepreneurs Seek a Sharper Search Engine. They Say Their System of Letting Users Rank Sites is
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ContestSocial Search Engine: Houston Entrepreneurs Seek a Sharper Search Engine. They Say Their System of Letting Users Rank Sites isAuthor: Xanerarticle
Four Houston entrepreneurs are launching a search engine today that they hope will challenge the likes of Google and Yahoo.
Frustrated with the results they get from other search engines, Neal Verma, founder and CEO of iRazoo. com, and three friends with technology backgrounds have spent their evenings and weekends — and an undisclosed amount of money — over the last eight months developing iRazoo.
Now they'll have to prove it works by drawing enough users, who in turn will attract advertisers to fund the company in a business where a handful of companies dominate.
They're betting they have a better approach to search — a site designed to highlight the most useful sites by seeking input from users who can earn rewards by voting for, or against, Web sites.
Even though 97 percent of Internet searches are done on Google, Yahoo, MSN, Ask and Time Warner, according to comScore, there are hundreds of smaller search engines.
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